Our approach

Our approach to LINKUP

Linkup is based on a number theoretical practices and educational models aimed at achieving the greatest  impact on our students. Through this sustainable holistic approach we develop the soft and practical skills needed in the workplace. All these approaches are part of our intervention and interaction design.

We believe that IF disadvantaged youth in the South Africa have access to a supported internship program AND character education including the acquisition of soft skills AND practical skills through (tell, show, do) THEN we can contribute to the development of their self-efficacy to enter the world of work.


Supported Internship


What is a supported internship?

It is a structured study programme based at an employer and supported by a provider.  Aimed at equipping youth with the skills they need for work, through learning in the workplace.

*Model adapted from the British Department for Education - Supported Internship model of 2017, for youth with disabilities edited for disadvantaged youth in a South African context.

What is a successful outcome of a supported internship?

The aim of supported internships is to prepare young people with complex needs for paid employment by:

 -  supporting them to develop the skills valued by employers;

 -  enabling them to demonstrate their value in the workplace; and

 -  developing confidence in their own abilities to perform successfully at work.

 -  building up experience for a CV, demonstrating that the young person has the skills and willingness to work;

 -  changing the perception of employers about employing people from difficult backgrounds with no prior work experience.

 -  becoming independent and confident employees

Character education & acquisition of soft skills

We understanding that soft skills are difficult to measure and teach; Linkup has adapted the Round Square Discovery Framework and Passport to measure and evaluate students soft skill development.
Every student gets given a Linkup Passport  - this passport is designed to record, monitor and evaluate the soft skills learnt through positive reinforcement and gamification. 
Businesses and the provider of Linkup provide feedback and this is converted into points that are put into the passport and exchanged for rewards to participate in outings. In the passport we focus on soft skills needed for the world of work; Accountability, Self-worth and Personal Skills Development.

Strategies to guide professional direction for youth living in poverty. 


Youth Living in Poverty, Their Perception of Career Opportunities

Susan Weigner (1998)

Process of practical skills teaching (tell, show, do)


It is important that employers teach our youth practical skills in a positive way though using the Tell, Show, Do approach. This approach is included in the LINKUP startup kit for employers.


Process of skills training, Bellack 2004

Development of Self-efficacy 


Self-efficacy is the belief of one’s ability to accomplish a task and influences perception, motivation and performance of the task. It is therefore important to identify and enhance students confidence and individual performance to develop self-efficacy.

Sources of Self-Efficacy Model  - Bandura (Bandura in Criscoll, 2004, p.318)

Theory of change

© 2018 Butterfly House |   MA Service Design Royal College of Art

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